The generally accepted explanation of the term «snippet» has the following wording — «As you know, snippets are called summary content of sites displayed in the issuance.» Did you specifically pay attention to the design of links that Yandex, for example, issues when responding to your request? No wonder they say that it is better to see once. The following is a very nice snippet:
This link appears if you are looking for musical equipment. This is a snippet. Badly executed links can not be demonstrated. After reading about snippets, you will pay meaningful attention to them. You may also be interested in buying instagram comments, more detailed information can be viewed by clicking on the link.
The snippet shown for example is beautiful in its content, has a large amount of information. True, there is a small touch — it is not very well written about the creative sale of musical equipment. The word «creative» is clearly out of place here.
Snippet text information is the result of its formation by Yandex. It is excerpts from citations of the text part of the document. Takes part in the formation of the snippet and the content of the description meta tag.
Initially, the title tag was the basis for the snippet title. Now this mechanism has changed. The search engine can take for the snippet title the headers present in the text information on the resource page. It does so if the contents of the field do not contain the requested word.
Snippets in which the text contains words written in capital letters turn out to be disadvantageous for the site. Links with such snippets Yandex “sinks”. It is believed that capital letters make it difficult for the user to perceive information. Uppercase letters, of course, make you pay attention to this text, but thereby knock down the user, often not for his benefit. The question is what to do with abbreviations, proper names. The algorithm successfully recognizes these and similar sections of text. Currently, the goal of issuing links with text in the literary language is considered to be achieved.
It should be noted that there is no way more effective for presenting a site in an informative form than working with meta descriptions. After all, Yandex analyzes not only the content of the page text, but equally contained in the meta tags. In Yandex, topics are highlighted by which advanced snippets can be formed. The extension provides additional information to the user already at the issuance stage.
The list of directions in which you can create advanced snippets is constantly updated. Not so long ago, car washes and tire fitting workshops, tattoo parlors, tanning salons, motels, pawnshops and a number of others were added to this list. The amount of information that can fall into the snippet for hotel sites has grown significantly.
In general, in 2011, the list of advanced snippets was replenished three times. Currently, 47 types of organizations can use them. To replenish the list, you must inform Yandex that in the «Transfer of data about the contents of the site» I would like to see such and such organizations.
